As part of BlackRock’s Emergency Savings Initiative (ESI) and in collaboration with Commonwealth, a large national healthcare company designed a workplace emergency savings program for over 50,000 employees. The Company reached almost 70% enrollment in an out-of-plan emergency savings program in just two months—a new achievement in the emergency savings benefit landscape. Key features contributing to the program’s launch success include ongoing incentives, an invitational marketing campaign, and seamless payroll integration—all deployed in the first five months.